Deemed ‘Australia’s first professional Instagrammer’ by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Visit Finland and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, HelloWorld, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon.
With a dedicated audience of close to half a million followers (464,000 at last count), she is not only one of Australia’s most powerful travel Instagrammers but a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, Daily News, News.com.au and Mashable, among many others.
INSTAGRAM FOR PHOTOGRAPHERS
First Instagram was too amateur for photographers to use but before long it was THE place to showcase your work. These days the platform is considered saturated and too much of a time sucker to do well at, many creatives are turning their backs on Instagram in search of the next big thing. My presentation will hopefully convince you that, not only is Instagram still relevant but if you know how to use it well you can attract valuable leads to your business and drive success.
‘Instagram for Photographers’ will cover what you can achieve with a solid Instagram strategy, gives you some tips on standing out from the crowd and stresses the benefits of a smaller but more targeted and engaged audience. I’ll also talk a little about my back-story, gear and the business side of the industry.
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