Derek Morrison & Blair Hughson


I'm a professional photographer who has worked in Sydney, Australia and Auckland and Dunedin, New Zealand since I started in the profession way back in 1994 when Velvia came in a tin. I specialise in editorial, action sport, travel photography and currently nurture a growing list of commercial clients. I came up with the concept for an online photo licensing solution in 2010 when I was becoming frustrated by the clumsy paper system I used. I run a surf blog called Box of Light ( and try to spend as much time surfing, skiing or adventuring with my family as I can.





I've always had a keen interest in photography thanks to my Dad's involvement and my brother is a professional photographer now based in Australia. I ended up knee deep in coding at a young age and for the past 15 years I've been building websites and crafting code for my clients. Derek approached me about the LicensePro concept around 2012 and I could immediately see the benefits for professional photographers. It's a game changer for simplifying the licensing process and it's so quick and easy to do, regardless of where you are in your career. In my spare time, I like to ride jet skis, go 4WDing and spend time with my young family.





The world, as we know it, has changed. The business of professional photography will never be the same again, but this new landscape, still simmering with transformation, offers new opportunities. Evolution from film to digital to iPhonography and a society where everyone is a photographer. Are they? Or are they just better educated around what makes a good photo? Or makes a good photo great? And where does that leave real professional photographers? What is a professional photographer? The photographer part implies they’re creative and brilliant in thought and process. But it is the professional part that turns that talent into a career. Adaptation and Surviving the ProApocalypse explores the shape of the profession, the new trends and directions facing the creative sector and where professional photographers fit in that landscape now and how they might fit into that landscape in five years’ time. The good news: the core business of crafting stunning, engaging images hasn’t changed. The other good news: technology has arrived to automate a huge amount of the business side of professional photography and it can help you run a better business, in less time and make you more money.